Personalize and humanize your product-
What exactly is this process of humanizing the product? Well, when you humanize a product, you bring it close to the people and make the product more relatable. For example, when you sell a product, it is a common tendency to be inclined more towards the idea of displaying the qualities of the products. However, it is advised that you shift the focus from the features of the product to the ways in which the product is going to directly affect the lives of the consumer of the product. That way you bring the product close to the people. This is also more convincing and humane. You are also required to know about the problems that the consumer is likely to face in his/her day to day life, and how the use of the product can positively bring changes to it.
Being honest with the self-
As the saying goes- “Honesty is the best policy’’. And it surely does imply all kinds of policies, including business policies and marketing policies. You need to be honest about your product. This is because every product will have benefits and short comings. A good product is the one with maximum advantages with minimal or negligible short comings. Display the best in your product and be honest with the short comings so that they can be rectified to all possible extent. Honest is actually a very potent business tactic if you are planning for a long term footfall. This also helps build absolute trust between the two given parties. Hence, you are advised to be honest about yourself and more importantly you product.
Make options available-
Make sure that you leave your customers with options to explore and in the process radically increase the comfort quotient. For instance introducing payment options such as online payment and Cheques can help you better in enriching your customer base.
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